Beachfront luxury sharing its gated plot with an undisclosed 368-family SRA/PTC wing. · RERA P51800079669
RERA P51800079669 · V Hotels Ltd (Lodha / Macrotech) · CTS 859, Junction of Juhu Tara Road & Birla Road, Juhu 400049
Overall Score6.0/10as of 08/26
Lodha Avalon has a genuine, durable beachfront ocean view — but the plot is worked so hard, with three private bungalows and a 368-family SRA/PTC wing the marketing never shows, that the towers are turned side-on to the sea and only two rooms in each home actually face it — all on a former-hotel title still being cleaned up through insolvency.
Flags- The gated plot carries a 368-family slum-rehabilitation wing and three private bungalows the sale marketing never shows.
- The title is a former hotel taken through insolvency, subject to two uncancelled court notices (2007, 2019) and lender charges still being cleared.
The beachfront view is genuine and durable and the builder is top-tier, but the title is a former hotel taken through insolvency and subject to two uncancelled court notices, the marketing conceals a 368-family SRA/PTC wing and three bungalows on the same plot, the floor space is gated on a SRA/PTC that has barely begun, and everyday access off Juhu Tara Road is ~50 minutes from the coastal road. Investigate the title clean-up, the SRA/PTC cordon and progress, and the exact-floor view before committing.
The five things that decide it
1A genuine beachfront tower: decks onto the open sea, kept durable by coastal-zone height limits.
2The gated plot also carries a 368-family slum-rehabilitation wing and three private bungalows — none shown in the marketing.
3Fitting those bungalows turned the towers side-on to the sea: only the living room and master suite face the ocean, the other four bedrooms face the SRA/PTC tower.
4A former-hotel title taken through insolvency, subject to two uncancelled court notices (2007, 2019) and lender charges still being cleared.
5Everyday access is off Juhu Tara Road — rush-hour and beach/festival weekend congestion, ~50 minutes to the coastal road today.
Livability
6.9/10FairPillar score is the average of the scored attributes below; some attributes are qualitative and carry questions rather than a number.
Compound Density8.0/10
Low internal density
- One home per floor, thirteen in the tower — the sale cluster itself is boutique, about as low an intra-plot density as the Rexray set holds.
- The 368-family SRA/PTC block sits in a separate wing on the road side, well away from the sale towers and expected to be cordoned, so it is a neighbourhood-and-access question rather than a shared-building one; the everyday cost of the SRA/PTC population is carried under surroundings, not here.
Understand “Compound Density” on the X-Ray page ↗Neighbourhood4.5/10
The shared road is the real catch
- This is the day-to-day cost.
- Even walled off, 368 SRA/PTC families share the plot, and everyone — owners and SRA/PTC households alike — reaches it off Juhu Tara Road, which is congested at rush hour and heavy on weekends with beach and festival crowds, Ganesh Chaturthi among them.
- The developer is likely to cordon the SRA/PTC wing well; the traffic and footfall on the shared approach is what a buyer actually lives with.
Understand “Neighbourhood” on the X-Ray page ↗Peak-Hour Connectivity4.0/10
A long coastal-road run today, a big upgrade coming
- About 50 minutes to the coastal road today via the Bandra Sea Link — a real commute drag.
- A new coastal-road entry under construction near Lido Cinema would cut that to about 18 minutes, which would change the connectivity of the address entirely.
- It is scored on today's reality, with the upgrade flagged: worth tracking its timeline.
Fixable? Builders like to sell connectivity as kilometres from a landmark — but the real test is time, not distance: how long you would actually be stuck, at peak hour, just getting to a fast arterial like a Sea Link or Coastal Road on-ramp. The access route and the on-ramp are municipal and outside the developer's control, so there is no fix to offer — only an honest read of the peak-hour reality today and the area's trajectory by 2032, once the surrounding pipeline has built out.
Understand “Peak-Hour Connectivity” on the X-Ray page ↗Kitchen Ventilation9.0/10
A properly ventilated kitchen
The kitchen opens onto an external utility with an air path to the outside — a real exterior vent, not the sealed, recirculating kitchen that dogs some luxury towers.
Understand “Kitchen Ventilation” on the X-Ray page ↗Lift Wait8.0/10
Ample lifts for one family a floor
Three passenger and service lifts plus a fire lift serve a single family per floor, so lift waits simply are not a concern here.
Understand “Lift Wait” on the X-Ray page ↗Water Adequacyqualitative
Water adequacy — pending the base approval
- The municipal approval that carries the water and Hydraulic-Engineer tenement count is not isolated in the file, so water adequacy cannot be sealed from the papers to hand.
- No red flag on a thirteen-home tower, but worth obtaining.
Understand “Water Adequacy” on the X-Ray page ↗Parking7.5/10
Easy self-park by ramp; light ratio
- You drive down a ramp to a covered bay rather than being lifted to it — the easy, self-park kind, and a real plus over a car-lift tower.
- The caveats are ratio and provision: two bays per home is on the light side for a home this large, there are no visitor bays for the wing, and bay ownership and an electric-car charging right are still to confirm from the agreement.
Understand “Parking” on the X-Ray page ↗Build Planning & Qualitynot yet scored
A checklist to verify with the builder — Rexray will score this attribute as the field database grows.
Rexray's database will, over time, be enriched with the attention to detail and quality ethos of each builder. For now, below is the checklist you should verify with the builder before you decide.
What to ask the builder- Who's the architect, and what comparable have they delivered?
- Do the lobbies need lights during the day?
- Gym/pool/lobby sized for how many residents? (gym sqft / residents)
- Does this unit's layout meet your Vastu requirements (entry, kitchen, master)?
- Can a fire tender or an ambulance reach the lobby?
- Who is actually building it?
- Mivan or conventional — and how are the tie-holes grouted and cracks controlled?
- What's the realistic floor-cycle, and how does the monsoon factor in?
- Which steel/cement? Facade glazing spec? MEP contractor? STP/solar?
- Which marble/fittings exactly? Which window system? VRV brand?
- Deck/bathroom waterproofing system? How's the facade sealed into the structure?
- Gypsum or block internal walls — and are the party walls insulated?
- Does the back-up generator power my whole flat, or only the common areas?
- Is the parking solo, tandem, or a mechanical stack — and how wide are the bays?
Understand “Build Planning & Quality” on the X-Ray page ↗Community7.5/10
A homogeneous, high-net-worth community
- Full-floor beachfront homes at Rs.100-150 crore draw an ultra-high-net-worth, largely all-cheque set of owners.
- The SRA/PTC families are in a separate, cordoned wing, so the sale community itself is homogeneous — the compound-level mix is handled by the cordon, and the residual issue is disclosure rather than daily mixing.
What to ask the builder- What is the ticket-size range in the building — the gap between the cheapest and the most expensive home?
- Is the building vegetarian-only, or skewed to a single community?
- Is it owner-occupied, or investor- and tenant-heavy?
- What is the pet policy?
Understand “Community” on the X-Ray page ↗
Findings register
11 findings · severity-ranked
Every marketed claim set against the documented fact, sourced. Critical and high first.
HIGH
Marketing conceals the composite 33(11) SRA scheme - a 368-tenement SRA/PTC wing + three large-plot bungalows share the gated plot
Marketed'26 exclusive ultra-luxury sea-facing 5-BHK residences' - an exclusive beachside address
DocumentedAvalon Tower B (Sale Wing B, 13 homes) shares CTS 859 under a Reg.33(11) SRA scheme with: a 368-tenement SRA/PTC wing on the EAST/Juhu Tara Road frontage; a twin Sale Wing A; and THREE standalone large-plot bungalows (Villas / Sale Wings C/D/E) in the centre of the compound. [REXRAY-FIELD] Lodha is expected to cordon the SRA/PTC well and keep it from interfering with the rest of the plot, so the day-to-day impact is limited - but NONE of this (the SRA/PTC wing OR the three bungalows) is shown in the sale marketing. The defect is DISCLOSURE.
The 'exclusive beachfront residences' share a gated plot with a 368-family SRA/PTC wing and three large private bungalows - none of it disclosed in the marketing.
Source: government filings, registered documents, marketing
HIGH
Distressed-asset title: IBC/NCLT origin, two uncancelled lis pendens, ARCIL/Pegasus charges, NLL litigation
MarketedA prestigious Lodha freehold beachfront address
DocumentedThe land (former Centaur/Tulip Star Hotel) is a DISTRESSED ASSET acquired by Macrotech (Lodha) via an IBC/NCLT resolution plan; the title is expressly 'subject to' two UNCANCELLED lis pendens (Omprakash Navani 2007, BDR-15-6928/2007; Siddhivinayak Realties 2019, BDR-17-9984/2019), legacy ARCIL + Pegasus charges serviced under the resolution plan, and Nirmal Lifestyle shopping-mall litigation (2003 HoA) the developer is trying to abate.
Freehold but a distressed hotel asset carrying two live lis pendens and litigation being cleaned up through insolvency.
Source: registered documents
MED-HIGH
Full Lodha C08 adhesion clause set (Larger-Property floor area (FSI) reservation, retained developer rights)
Marketedn/a
DocumentedThe Lodha standard the agreement form reserves to the developer all present and future floor area (FSI)/Transfer of Development Rights on the 'Larger Property' (the whole CTS 859 layout), conveys only the Building structure + floor area (FSI) consumed (with retained rights to dispose unsold, consume future floor area (FSI), use internal roads/amenities, and build additional structures), forms a Federation across the multiple buildings, and offers only Rs.5,000 token compensation per missing amenity.
The standard developer-tilted clause set is present in full, weighted to the developer across a multi-building estate.
Source: registered documents
MEDIUM
Brand != promoter: V Hotels SPV is the promoter of record; Macrotech (Lodha) is the declared developer
Marketed'Lodha Avalon'
DocumentedThe RERA promoter is V HOTELS LTD (a hotels-code SPV at the Lodha Excelus address); Order 50 is signed by the DVP-Accounts of Macrotech Developers Limited and declares the promoter/developer is Macrotech. Same SPV-fronting pattern as P14 Lodha Sea Face.
The 'Lodha' project is contracted through a hotels SPV (V Hotels), with Macrotech named as developer only in a filing.
Source: registered documents
MEDIUM
Encumbrance contradiction: CERSAI 'no charge' declaration vs a live Rs 650 Cr Kotak charge on the portal
Marketedn/a
DocumentedThe developer's CERSAI declaration to MahaRERA (24-Jan-2025) states no security interest/charge has been created and 'no cersai report is required', yet the portal shows a live Kotak Mahindra Bank charge of Rs 6,50,00,00,000 (Asset ID 400092563412, CERSAI: Yes) and names Kotak as the designated-account bank.
The developer told the regulator there was no charge; the portal shows a Rs 650 Cr bank charge.
Source: registered documents
MEDIUM
CRZ-II beachfront - buildability, setbacks and the sea view governed by MCZMA / High Tide Line
Marketed'Beachfront / sea-facing' living
DocumentedCTS 859 falls within Coastal Regulation Zone II; development is governed by MoEF norms and the High Tide Line is subject to MCZMA confirmation. The Commencement Certificate is expressly conditioned on the Coastal Zone Management Plan.
A CRZ-II beachfront plot - the very feature that sells it also constrains it, and protects the low-rise sea belt.
Source: government filings
MEDIUM
Early-stage delivery on a SRA/PTC-linked SRA scheme (plinth-only Commencement Certificate)
MarketedPossession by 2028
DocumentedThe Wing-B Commencement Certificate in the folder is for PLINTH LEVEL ONLY (a later 03-09-2025 Commencement Certificate is cited on the portal but not supplied); the project is early (2 of 13 sold); and the free-sale floor area (FSI) is structurally EARNED BY delivering the on-plot 368-tenement SRA/PTC - an SRA delivery linkage. Completion target 30-Sep-2028.
Early build, plinth-only permission in hand, and the homes' floor area (FSI) depends on first rehousing 368 slum families.
Source: government filings, registered documents
MEDIUM
Coastal-road access is a ~50-min drag today; a new entry near Lido Cinema would cut it to ~18 min
MarketedWell-connected beachfront address
Documented[REXRAY-FIELD] ~50 min today to the coastal road via the Bandra Sea Link (11am weekday). A NEW coastal-road entry point under construction near Lido Cinema would cut it to ~18 min.
A real ~50-min coastal-road drag today, on track to become ~18 min once the Lido Cinema entry opens - a high-magnitude contingent upside.
Source: Rexray analysis
MEDIUM
Towers turned side-on to the sea to fit the bungalows — only two rooms per home face the ocean
MarketedSea-facing homes with floor-to-ceiling glass framing the coastline
DocumentedTo fit three large bungalows and the 368-family SRA/PTC tower on the plot, the two sale towers were set with their long axis roughly perpendicular to the shore (narrow end to the sea) and staggered so they do not wall the villas behind. On the sanctioned plate that leaves only the double-height living room and the master suite at the sea-facing end; the four other bedrooms line up across the opposite, inland end facing the SRA/PTC tower, and the dining room and west-side rooms look onto the villas.
Of roughly six main rooms in each home, only the living room and master suite face the ocean; the four other bedrooms look inland.
Source: government filings, Rexray analysis
LOW-MED
Beachfront west ocean view is real and durable; for Tower B the south is foregrounded by the premium Tower A
MarketedLifetime sea-facing / beachfront living
DocumentedSatellite/field siting confirms the plot is BEACHFRONT: Sale Towers A & B sit on the west/beach edge with west-facing ocean decks, and CRZ-II keeps the beach belt low, so the ocean view is durable. Tower A (SW, closest to the beach) is the more premium tower with a panoramic S+E+W aspect; TOWER B's clean durable aspect is the WEST/ocean line, while its SOUTH is foregrounded by Tower A. The SRA/PTC wing is on the east/road side and does not touch the sea view.
The lifetime ocean view is genuine (beachfront, CRZ-protected); Tower A is the premium tower, and Tower B's south looks onto Tower A.
Source: Rexray analysis, government filings
LOW-MED
Parking is 2 bays/home for a ~900 sq.m 5-BHK, with zero visitor bays (Wing B)
Marketedn/a
DocumentedWing B has 26 covered self-park bays for 13 homes (2/home). For ~900 sq.m 5-BHK homes the n-1 norm is ~4, so 2 bays is light at this price point; and the portal shows 0 visitor bays for Wing B. Access is self-park via ramp (tier A) - a positive vs a car-lift tower.
Generous access (self-park ramp) but a light 2-bays-per-home ratio and no visitor parking for the wing.
Source: government filings, registered documents